Hello There. I’m Victor Beltrame
Senior Product Designer with extensive UX/UI expertise, dedicated to crafting data-driven, user-centric design experiences. Passionate about mentoring and developing designers.
My work
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Profile exp redesign
COMMONWEALTH BANK
Profile and contact details redesign.
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Instalpay
COMMONWEALTH BANK
Interest-free instalment plans for renewable energy products
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Data Room Onboarding
ANSARADA
Data Room onboarding journey
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Kyoyu
CANON
Gear share and hire portal - Canon Australia photography community.
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Product Illustrations
DOMAIN
A guide to help designers create and use product illustrations.
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Illustrations
MY SIDE PROJECT
Illustration allows me to express my creativity, tell stories, and communicate ideas visually in a uniquely personal and fulfilling way.
Other things you came here for
Leadership and mentoring
Work Experience
Education
My process
Double Diamond for the win
I follow a fusion of the Double Diamond design process model popularised by the British Design Council, with Value Proposition Design influences from Strategyzer. I find it critical in my work to identify customer needs and how they align to the jobs they need to get done (JTBD). Not only functional requirements, but emotional and social too. Focusing on pain and gain also provides insights into how particular product offerings can improve a user’s experience.
Discover
Define
Develop
Deliver
The first diamond in this phase we learn how to better understand people. By observing life and listening to hopes and desires, it’s possible to truly focus on the challenge.
Insights gathered from the Discovery Phase can help define the challenges from a different perspective.
The second diamond encourages us to pursue different answers to a clearly defined problem, seeking inspiration from elsewhere and co-designing with a range of people.
Delivery involves testing out different solutions at small-scale, rejecting those that will not work and improving the ones that will.
Expectation
The Double Diamond clearly conveys a design process to both designers and non-designers. The two diamonds represent a process of exploring an issue more widely or deeply (divergent thinking) and then taking focused action (convergent thinking).
But let's face it, if every process were as perfect as the Double Diamond, we'd be living in a utopian world of flawless design methodologies. Unfortunately, reality tends to throw a few curveballs, reminding us that perfection is indeed rare if not impossible.
but in reality…
Double Diamond but pero no mucho
Reality
In reality the design process mirrors the Squiggle (Damien Newman). It embodies the essence of design as a journey filled with discovery and refinement. Acknowledging inherent messiness and uncertainty, it emphasises the eventual clarity and focus attained through iterative problem-solving. The Squiggle serves as a reminder that navigating through ambiguity is essential for crafting truly great designs.
It's a reminder that iconic designs often emerge from embracing and navigating through chaos and uncertainty
Victor Beltrame
Brazilian & Australian citizen.
Senior Product Designer with extensive UX/UI expertise, dedicated to crafting data-driven, user-centric design experiences. Passionate about mentoring and developing designers.
I am passionate about clear communication, problem-solving, User Interface, branding, and layouts. Good design well executed is my day-to-day inspiration.
I’m a music enthusiast; playing guitar, composing melodies, or exploring new sounds. When I’m not designing, drawing or immersing myself in music, you’ll find me at the gym, or discovering new ingredients at the market for my culinary adventures.
